Skip to content Skip to footer

Process Oriented, Performance Driven.

Building Legacies for India’s Top 1%

Founded by Sanjay Sinha and co-promoted by M.Damodaran, delivering research driven, disciplined portfolio management.

SEBI Registered PMS

30+ Years Founder's Experience

Research Driven Process

Founder's Message

"Wealth is not built on predictions. It is built on process."

Citrus Advisors was founded in 2012 by Sanjay Sinha, whose three decades at UTI, SBI Mutual Fund, and L&T Mutual Fund shaped one belief,that performance follows process, never the other way around. Co-promoted by M. Damodaran, former Chairman of SEBI and India's foremost voice on corporate governance, the firm rests on three Cs: the Credibility of governance-first leadership, the Capability of 100+ years of cumulative experience, and Consistency demonstrated across three decades of market cycles.

Our Philosophy

Our Investment Philosophy

Disciplined Research. Long-Term Value

We follow a disciplined, research-driven approach that combines top-down macroeconomic analysis with bottom-up stock selection. Our focus is on identifying quality businesses with capable management, sustainable growth drivers, and reasonable valuations within sectors we believe are well-positioned over a 1 to 3 year horizon. We aim to build portfolios that emphasize quality, adaptability, and long-term value creation.

TOP-Down + Bottum-UP

Macro-led sector views, refined by rigorous stock-level analysis.

Valuation Discipline

Growth assessed against price & quality businesses at reasonable valuations.

Bias-Free Selection

Every holding is reviewed continuously and must earn its place.

Quality First

Capable management, strong governance, and sustainable growth drivers.

The Citrus Edge

Credibility

Backed by decades of industry leadership and institutional expertise, with strong credibility across financial markets and governance.

Capability

A highly experienced team with 100+ years of cumulative expertise, backed by proven leadership and industry recognition..

Consistency

A proven track record across multiple market cycles, built on disciplined processes and long-term investment experience.

HOW WE INVEST

Our Investment Process

Every portfolio holding earns its place through a rigorous, multi-stage

research funnel not intuition, not momentum.

2000+

Traded Stocks Tracked

Broad market research across all listed stocks and sectors

1000

Watchlist

Filtered by fundamental quality, sector strength and growth outlook

300

Shortlist

High-conviction ideas under continuous monitoring and review

60-65

Investable Universe

Concentrated, bias-free positions built for the long term

OUR EDGE

What Makes Us Different

Sizeable capital brings significant noise. Investors today face a fragmented advisory landscape, clouded with conflicting advice, opaque fee structures, and the constant pressure of market volatility.

Seasoned leadership helps us bridge this gap of uncertainty. By cohesively acting as proverbial custodians, they carefully handpick suitable strategies to best match each client’s needs.

01.

Bias-Free Selection

Every investment competes continuously for capital.There are no Legacy positions, no-relationship driven allocation. Capital follows conviction, always.

02.

Broad Market Coverage

Our research spans 2,000+ across multiple sectors, giving us the breadth to find the best opportunities before they become consensus plays.

03.

Research-Led Stock Selection

Every portfolio holding is selected through rigorous fundamental research, valuation discipline, and continuous monitoring.

LET'S CONNECT

Let's Put Your Capital to Work

Whether you're looking for PMS, strategic asset allocation, or long-term wealth creation our team is here to help with honest counsel and institutional rigour.

Let's Discuss Your Capital Strategy

No pitch, just a direct conversation about your portfolio’s potential.